No matter what industry you’re in, our podcast consultants can show you how to implement the newest marketing strategies.
Podcasts
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Podcast Study
M1 Global BTO
Message Solution Archiving
Professional Podcast Production
Will Get Your Podcast Noticed…
and Downloaded
Podcast production has become an effective tool in the corporate marketing toolkit. Recent research from KnowledgeStorm and Universal McCann shows that 41 percent of B-to-B respondents have downloaded a podcast at least once, while 13 percent do so frequently. Nearly seven out of ten listen to podcasts on their computer — not their portable music player.
What’s Up Interactive’s podcast marketing strategies focus on creating compelling content, marketing it effectively and then tracking how it’s used. Working closely with corporate PR and communications departments, we have produced interviews with executives explaining company initiatives, narrated white papers, developed long-form programming that provides carefully crafted information and edited audio tracks from public appearances and panels.
Our podcast marketing strategies allow you to choose from a variety of professional male and female voices that lend quality and credibility to podcast presentations. We’re podcast experts who will make this powerful new medium work for your company.
not their portable music player.
Effectively Executed Podcast Marketing Strategies
Offer Your Company a New Marketing Channel
It’s critical to find a partner that not only produces podcasts, but will also help you develop podcast marketing strategies to help you achieve business objectives. Here are some best practices for podcast production that What’s Up follows:
- Make it interesting. The nature of the Web means you’ll get higher ROI if your message is relevant and useful to your target audience.
- Your podcast should be clear and conversational.
- Bolster the credibility and interactivity of your podcast by integrating interviews with experts not affiliated with your company.
- Consider non-traditional sources for podcast content, such as white papers, soundtracks to video presentations, trade industry panel presentations and speeches by company executives.
In addition to distributing your podcast via Apple’s iTunes, we can also host it and provide metrics on how your podcasts are being used.
Learn more about podcasting.
