Reach Your Audience With
Interactive Microsites

Whether you are selling a product, service or idea, one proven way to engage visitors on your Web site is to provide compelling interactive content. Microsites are an excellent tactic.

Microsites are small Web sites that integrate quizzes, tests, games, downloadable content like white papers plus editorial aimed at a particular group. A password-protected microsite could be aimed at employees, helping train them about a new service or reviewing company policies. A microsite could feature an online promotion aimed at introducing a new product to your customers.

Many of our clients in the television industry have used microsites to attract sponsors by engaging viewers with contests and a chance to win prizes.

Microsites can generate leads, extend the amount of time visitors spend on your Web site (increasing the chances that they’ll take the desired action), encourage viewers to send the link of your microsite to friends, and capture valuable marketing data.

Use Your Microsite for One-to-One Marketing

Microsites have become an important component of Internet marketing, allowing you to relay critical information to specific customers. A well-crafted microsite will build strong connections with visitors and attract repeat visitors. What follows are examples of successful microsites developed by What’s Up.

Idol Trivia – Each week, viewers tested their knowledge of the Fox Television Network megahit “American Idol.” The microsite was designed and maintained by What’s Up Interactive. The site attracted thousands of players each week and generated new revenue streams for Fox Television Stations around the country.

24 Second Challenge - Each week, viewers are given 24 seconds to test their knowledge of the Fox Television Network show "24." The microsite was designed and maintained by What’s Up Interactive.

Grab Life Win – This microsite was developed for Dodge and FSN South. Nearly 6,000 viewers went online and registered to win prizes that were part of the FSN South promotion. Viewers were able to register each month, forward the opportunity to a friend and plug in their zip code to find a dealer.

Ford Race Challenge – FSN South invited racing fans to test their knowledge by answering multiple-choice questions about their favorite drivers and the history of the sport. Each correct answer increased a viewer’s chance for a Ford VIP Racing Weekend. Thirty-five percent of all players opted in to be contacted by a Ford dealer — an amazing fulfillment rate that exceeded the expectations of the advertiser and their agency.

Is there a microsite in your future? Contact us to find out how microsites can help you connect with every customer.